Françoise Nottrelet is a media executive who focuses on creating value on content through compelling editorial and innovative business development approaches
As the Head of Content and Partnerships at StarNews mobile, Françoise brings more than 15 years of experience in developing creative partnerships and strategic business deals. Her expertise includes global strategy, building diverse teams, and shaping new services to capitalize on content distribution/monetization trends. Françoise has guided strategies to drive growth leveraging B2B and B2C businesses, product innovation, corporate culture, and broad vertical expertise working for companies ranging from startups to large corporations.
Working with companies such as StarNews, House of Podcasts, Afrostream, My Zen TV, and Lagardere Active, Françoise’s focus has been on emerging digital technologies (Replay, SVOD, Fast, OTT, Audio, Streaming, VR) and driving international expansion strategies to scale distribution revenues in the content and creator economy.
At STARNEWS MOBILE, Françoise’s navigated the health crisis and pioneered a first of its kind strategic partnership with MTN to launch custom-made services (eg: Africa Foot channel during the Africa Cup of Nations). She works with 200+ partners (brand and content creator) to shape and monetize their fan base.
Prior to, Françoise was responsible for business development and content at HOUSE OF PODCASTS where she led 50+ creative campaigns at the intersection of video, audio, photography, education, and tech with international organizations such as the United Nations.
Previously, she joined AFROSTREAM the first streaming platform dedicated to African and Afro-American content where she was covering Content, Programming, and Distribution and drove their expansion forward by implementing key major partnerships spanning 26 countries with telcos including third-party distributors, joint ventures, and matrix teams.
Françoise was formerly the Managing Director for MY ZEN TV a channel dedicated to wellness available in 80+ countries to 25M+ subs. In this capacity, she focused on transforming the company’s product offering to be digitally centric and data enabled. She led the launch of MY ZEN TV streaming offer.
She kicked off her career in the media industry at LAGARDERE ACTIVE where she spent over a decade working in the TV Division in a variety of roles overlapping the business and content side. As the SVP Global Media Distribution, she generated +$60M yearly turnover and learned to manage large multicultural teams in complex international environments
The industry has recognized Françoise’s contributions with numerous speaking engagements including, Fipadoc (Biarritz), CSTB (Russia), Mipcom/Miptv (France)...
Françoise has lectured on "Innovation and Business in the Media" for the Department of Mass Media Arts at Clark University (USA) and she's currently a lecturer on “Business and Content Production” at EFAP (France).
Additionally, she’s a founding member of "Cine Club Afro" an open and inclusive community room dedicated to movies and culture (+1K members) launched during the pandemic on the social audio app Clubhouse.
Françoise holds a Master's Degree in Media, Design and Art and earned a Bachelor's Degree in Applied Arts from the prestigious French school of Art & Design "Ecole Boulle". She was born in the Caribbean and speaks fluently French and English. She spends the majority of her free time: riding horses, discovering Art, meditating, and traveling the world (50+ countries). She’s an active advocate for #EqualRights. She "Could live anywhere in the world, as long as there are great people, great weather and great wifi".