Experienced product, content, IP management, and digital executive with +15 years of track record, building strategic partnerships across a variety of distribution platforms in the media, entertainment, and tech industries.
Françoise brings more than 15 years of experience in developing creative partnerships and strategic business deals. Her expertise includes global strategy, building diverse teams, and shaping new services to capitalize on content distribution/monetization trends. Françoise has guided strategies to drive growth leveraging B2B and B2C businesses, product innovation, corporate culture, and broad vertical expertise working for companies ranging from startups to large corporations.
Working with companies such as StarNews Mobile, House of Podcasts, Afrostream, My Zen TV, and Lagardere Active, Françoise’s focus has been on emerging digital technologies (Replay, SVOD, Fast, OTT, Audio, Streaming, VR) and driving international expansion strategies to scale revenues in the content distribution and creator economy.
AtSTARNEWS MOBILE, Françoise navigated the health crisis and pioneered a first-of-its-kind strategic partnership with MTN to launch custom-made services (eg: Africa Foot digital TV channel during the Africa Cup of Nations). She works with 120+ partners (brand and content creators) to shape and monetize their audience and fan base.
Prior to, Françoise was responsible for business development and content at HOUSE OF PODCASTS where she led 50+ creative campaigns at the intersection of video, audio, photography, education, and tech with international organizations such as the United Nations.
Previously, she joined AFROSTREAMthe first streaming platform dedicated to African and Afro-American content where she was covering Content, Programming, and Distribution and drove their expansion forward by implementing key major partnerships spanning 40+ countries with telcos including third-party distributors, joint ventures, and matrix teams.
Françoise was formerly the Managing Director for MY ZEN TV a channel dedicated to wellness available in 80+ countries to 40M+ subs. In this capacity, she focused on transforming the company’s product offering to be digitally-centric and data-enabled. She led the launch of the MY ZEN TV streaming offer.
She kicked off her career in the media industry at LAGARDERE ACTIVE where she spent over a decade working in the TV Division in a variety of roles overlapping the business and content side. As the SVP Global Media Distribution, she generated $60M+ annual revenue and learned to manage large multicultural teams in complex international environments
The industry has recognized Françoise’s contributions with numerous speaking engagements including, Fipadoc (Biarritz), CSTB (Russia), Mipcom/Miptv (France)...
Françoise has lectured on "Innovation and Business in the Media" for the Department of Mass Media Arts at Clark University (MA - USA) and currently, she serves as a full-time lecturer focusing on “Business and Content Production” at EFAP - International School of Communication (France).
Additionally, she’s a founding member of the "Cine Club" an open and inclusive community launched on the social audio app Clubhouse and dedicated to Films, Entertainment, and Culture (+1,5 K members).
Françoise holds a Master's Degree in Media, Design, and Art and earned a Bachelor's Degree in Applied Arts from the prestigious French School of Art & Design "Ecole Boulle". She was born in the Caribbean and speaks fluently French and English. She spends the majority of her free time: riding horses, playing golf or backgammon, discovering Art, meditating, or traveling the world (50+ countries).
She’s an active advocate for #EqualRights. She "Could live anywhere in the world, as long as there are great people, great weather, and great wifi".