STRATEGIC PARTNERSHIPS & GLOBAL SUCCESSES
At Lagardère Active (now part of M6 Group, Canal+, and LVMH), Françoise spent over a decade as SVP of Global Media Distribution, generating $60M+ in annual revenue and growing the portfolio of TV channels tenfold. Under her leadership, Gulli expanded into Russia, Africa, and the Middle East, Mezzo found a new audience in Asia.
At Afrostream, the "Netflix for African and African-American content", she led Business, Content, and Programming, driving expansion into 40 countries through distribution partnerships with major telecoms. She also secured licensing deals with Disney, Warner Bros. Discovery, TF1, and Lionsgate to strengthen the platform's content offering.
Today at StarNews Mobile, she manages partnerships with 120+ content publishers and telecom giants like Orange, including a landmark deal with MTN to launch Africa Foot, a digital TV network built around the Africa Cup of Nations.
BREAKING NEW GROUND IN STREAMING AND CULTURE
In 2017, Françoise led Afrostream to become the first OTT platform backed by TF1, Warner Media, and Orange to introduce linear TV content. This milestone was made possible through a major agreement with Paramount Skydance, a partnership that significantly expanded the platform's offerings and set it apart in a competitive market.
She also launched a podcast vertical focused on Culture, bringing fresh voices and stories to a growing audience. This move expanded Afrostream's reach and positioned it as a platform bridging traditional TV with the digital content revolution.
TRANSFORMATION & DIGITAL TRANSFORMATION
In 2015, as Managing Director of My Zen TV, she took the channel in a bold new direction, launching the first wellness-focused OTT streaming platform on Apple TV, Fire TV, and Roku and opening it up to digital audiences.
Later, at House of Podcasts, she reimagined the power of audio storytelling to engage and inspire audiences, managing a portfolio of 50+ clients including, the United Nations, Capgemini, and Mecca Beauty, delivering multilingual content campaigns across podcast, video, and digital platforms.
EDUCATION & FUTURE WAVE
Françoise holds a Master's degree in Media, Design, and Art and is an alumna of Ecole Boulle, one of France's top art and design schools. In 2024, she attended a program at Ecole 42, founded by Xavier Niel, to explore the emerging challenges and opportunities of AI.
Teaching is also part of her story. In 2017, she was a visiting lecturer at Clark University in Atlanta, speaking on Innovation and Business in Media. Since 2019, she has been a senior lecturer in the MBA Communication and Media Production program at EFAP, the International School of Communication in Paris.
CULTURE & PASSION IN MOTION
A native of the Caribbean, Françoise has traveled to over 50 countries, collecting stories and forging connections that shape both her personal and professional life. She could live anywhere in the world, as long as it offers "great people, great weather, and great Wi-Fi."
In 2021, fueled by her love of film, she co-founded a Film & Conversation Club, a space where film sparks dialogue and inspiration, which has since grown into a community of 1,800+ members on Clubhouse.
Outside of work, you will find her riding horseback, playing a golf round, reading a biography, drawing, or getting lost in an art exhibition.
